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Location, Location, Location
Filcro Media Staffing is headquartered in New York City with the West Coast covering Silicon Valley and Los Angeles, for related searches. We are based directly in the largest concentrations of media companies, advertising agencies and media sales executives in the world.
Media Markets
The firm recruits international, national, regional and local media sales executives and their required sales support infrastructure anywhere in the United States for all 200 US DMA’s as geographic markers or noted as East, Midwest and West Coast national sales offices. Positions are also recruited for EU, Asia, LATAM and MENA markets for the Firm’s international clients.
A Single Change Agent or Sales Organizational Development
When identifying a single key sales executive or and entire national sales force the firm utilizes proven methodologies to recruit and attract advertising sales, digital media, sponsorship, affiliate and media technology sales executives. A honed "expeditious recruitment process" combined with over thirty years of media and broadcasting industry recruitment experience assures proper and timely identification.
Experience as well as hard and soft skill sets are analyzed on (4) four levels as determinants for each sales executive. A media firm’s culture and that of the sales organization can differ and are important factors where a change agent is sought to build an esprit de corps, within a sales organization. To instill confidence above and below line, sales executives and sales leadership must exhibit characteristics that assure continuity as the bottom line is enhanced. Filcro Media Staffing assures that honed sales experience and client relationships do not overshadow the requirements of a well rounded executive who leads, mentors and builds solid revenue by example.
Honed Media Sales Recruitment Since 1985
Filcro Media Staffing begins each media sales executive search assignment with an understanding of a client's current markets and competitors for local, regional, national or international recruitment. A client company's current media brand(s) and penetration of markets through metrics such as SUBS, DMA's, ratings, uniques, category specific industry verticals, technology, platforms and revenue objectives are all utilized to determine recruitment strategies. B2B, B2C, C2C monetization and product models are all recruited for. With User Generated Content and Consumer Activation at the forefront of integration into 12 media platforms; we constantly seek forward looking sales professionals who are innovative and comprehensive from a business, technical and creative selling perspective when they engage with clients or ideate to win business.
The firm expertly relates current budgets and market objectives to an "ideal executive" from “ideal environments” and identifies sales executives with the relationships and acumen to facilitate revenue as well as operational and sales management objectives for senior sales searches. Highly qualified sales executives are identified and recruited in an expeditious manner based on knowledge, relationships, experience and a history of success.
Verbose or Confidential Recruitment
When confidential change is paramount, Filcro Media Staffing provides the sensitivities, media industry expertise and experience to make transitions seamless without any industry or internal awareness. Considerations could be an incumbent, a succession plan, company move, a merger or acquisition, expansion, or new product roll-out to name a few.
When a client requires robust transparent industry awareness, Filcro Media Staffing can be verbose through the recruitment process to bring about positive notoriety that benefits the organization long after the search assignment is completed.
Player, Player-Coach, Executive Suite
Skilled media sales executives are identified as rain makers, player-coaches or as leaders of entire global sales organizations. Responsibilities can be “focused or vast” in areas relevant to revenue generation, development of sales staff, sales services, new business development, sales technology, sales budget management, monetization of multiple platforms, sales planning, revenue optimization, research/ metrics / analytics, ideation and more.
When Filcro Media Staffing identifies media sales executives, they are uniquely qualified. We enhance sales organizations and make positive changes from a tactical and strategic perspective specific to the unique needs of the media and broadcasting industries.
To browse through a few media and broadcasting sales executive search case histories, please utilize this link. And for review, of client notes.
Additional Filcro Media Staffing recruitment experience relevant to this sales group: sales planning, ideation, client & creative services, sales technology, research, marketing, affiliate, sales events / upfronts, programmatic, sales finance. Links
A Few Examples of Media Sales Searches
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